Time's Up!: The Subscription Business Model for Professional Firms

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Put values--and value--over volume with a professional services subscription model

Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model -- a model centered on selling transactions and inputs, not outcomes that deepen and strengthen relationships.

Time's Up! offers you a guide to building a more valuable firm, one where relationships and lifetime customer value are at the center of how you create and capture value. You'll learn how to:

  • Create customer lifetime values that far exceed acquisition and retention costs
  • Move customer relationships to the center of your firm
  • Leverage the collective knowledge of your customers
  • Elevate customers from where they are to their desired future by providing transformations, where the customer is the product.

Only uncommon offerings command uncommon prices. Time's Up! introduces you to a revolutionary new business model that transforms your firm, your teams and your results with the customer right at the center of the process.

Author: Paul Dunn, Ronald J. Baker
Binding Type: Hardcover
Publisher: Wiley
Published: 11/22/2022
Pages: 400
Weight: 1.35lbs
Size: 8.50h x 6.30w x 1.60d
ISBN: 9781119893523

About the Author

PAUL DUNN is the Co-founder and Chairman of the global giving initiative, B1G1. He holds a Lifetime Service Award to the Accounting Profession in the United Kingdom and is a Social Innovation Fellow in his home of Singapore. He is the creator of the Accountants' Boot Camp process and he is the inaugural recipient of the Outstanding Contribution to the Profession award given by AccountingWeb in the United Kingdom. He remains the only non-accountant to be honored in this way.

RONALD BAKER is the Founder of VeraSage Institute, author of seven bestsellingbooks, and co-host, with Ed Kless, of the radio show, The Soul of Enterprise: Business in the Knowledge Economy ( He is also a faculty member of the Professional Pricing Society.